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Filtering by Category: wedding gown designs
Like a lot of you, we are swooning over the new Fall collections that bridal designers have been showing at NYBridal Fashion Week and Barcelona Fashion Week. From Kleinfeld's Randy Fenoli's bridal collection debut to Christian Siriano's welcomed introduction of couture gowns in sizes up to 24, we are so excited to see these fresh new trends in bridal that will be arriving in stores this summer.
Most designers already have their new Fall collections on their websites. So if your favorite designer hasn't updated their websites, they will be soon. We are lucky that two of our designers, MoriLee and Sophia Tolli have their Fall collections up on their websites and let me say, they are absolutely GORGEOUS! Chanza and I had a hard time deciding which dresses to order for our Curvy Rose brides.
We understand that budget is a concern for all brides and we are striving to make sure that we have quality, on trend dresses at a variety of price points. Our sample rack is chock full of beautiful, gently worn dresses priced at a steal. Some bridal stores don't take care of their samples. They can be smelly, sweaty and even dirty. Not here at Curvy Rose. We take care of all of our dress samples. That's one of the reasons why we have 1 on 1 appointments and help you into each gown. And for the first time, we've made all of these dresses available on our website for purchase. So if your wedding is coming up and you've missed the deadlines for ordering your gown, check out what we have. They won't be in our store long as we only have about 20 dresses or so and smaller sizes are going fast. You won't be disappointed!
Our MoriLee collection is another great option for brides who are looking for a gown under $2K. We added MoriLee this Spring and couldn't be more happy with the style and fit of their gowns. In fact, this past Sunday NYTimesFashion featured MoriLee's designer, Madeline Gardener, as 2 of the top 11 dresses under $2K. Madeline Gardener is one of the best in the bridal industry and we are proud to have MoriLee, BLU and Julietta lines in our store.
Keeping in mind that the median dress budget in the US is less than $1,500 we featured 3 dresses with entire looks (including dress, headpiece and veil) for under $2k. These looks became our window display for the week. We even bumbled through our first Facebook Live and Instagram Story. We are still a work in progress, but we couldn't be more happy to serve our Curvy brides with on trend, great fitting dresses at an awesome price point.
I love weddings, but I REALLY love the splendor of a bride in her dress. In my mind, the dress sets the tone for everything. It's a direct reflection of a bride's personal style and for this special moment she gets to create a vision, an emotion, a radiance that is uniquely her own.
Curvy Rose was inspired by my own experience shopping for a wedding dress 10 years ago. I was stuffed into gowns that were way too small and asked to imagine how I would look. When there was no way for me to get into a dress, I was told to slip my head into the dress hanger and imagine the gown that way as I watched smaller woman try on various styles, textures and shapes. I tried not to cry as a large chunk of my backside was hanging out from a dress the consultant was certain would work. This scene played out time after time in all the bridal boutiques I visited. It was 2008 and no one carried gowns in sizes larger than a bridal size 14, which fit like a size 10.
Curvy Rose opened its doors in April 2016 in our parents home. After almost a year gathering inventory and weathering the fits and starts of building a business from scratch, it was time to meet our first bride. Chanza and I were so nervous. This crazy idea began with less than $1k in the bank, a lot of ingenuity and the style sense we inherited from our grandmother, Rosa. With only five dresses to show, would that be good enough? With our mom and my mother-in-law looking on, the doorbell rang promptly at 2pm. With a deep breath, Chanza and I opened the door. There stood Tavi and her sister. Our first bride.
I greeted Tavi like I'd known her forever. She was radiant in a colorful cold-shoulder blouse. We quickly chatted about how excited we were to meet and welcome her to Curvy Rose. She shared that she had driven from a small town in Louisiana and it was her sister who had found us online. Finally their eyes landed on the few dresses that hung on the rack in my parents foyer. The moment of truth.
Even if Tavi and her sister were disappointed, they were gracious enough not to show it. Chanza carefully showed them each gown and we began. If memory serves, Tavi tried on four dresses and fell in love with two of them. Watching her eyes light up with every gown, made our day. All of them were looked great on her, so it really came down to how she wanted to look on her special day.
In the end, Tavi didn't say "Yes to the dress" that day. We were disappointed, but optimistic about how things went. Chanza and I knew that if we continued to provide great customer service, personal attention and beautiful dresses, Curvy Rose could help more curvy women find the dress of their dreams. By the next Saturday, we had moved our modest little rack into a one room suite in a bank building. It was far from a typical storefront.
We continued to meet brides and their families in our tiny pop-up shop after business hours and on Saturdays confident that we were on the right track. Two months passed and no one said, "Yes." Then Tavi called and said to one of our dresses! We were elated. Two more months passed and more beautiful brides visited Curvy Rose. Most said we had gorgeous gowns, many were surprised by how great they looked. But in the end, only a couple said "Yes."
By the end of the first summer, we had 15 dresses to show brides, but it seemed that number still wasn't enough. Doubt began to creep in. Every penny went into buying each dress we had on that rack. It felt like we were drowning and taking on more water in our sinking life raft. Call it grit or sheer craziness, we kept going, setting up for every appointment, smiling with every bride and committing to find her dress whether she chose us or not. Some took a chance and ALL were empowered to feel gorgeous on their wedding day.
By the end of our first year our little shop was bursting at the seams. We had more than 30 dresses in our inventory. Moving to a larger space became a priority. So the search began for our first storefront. We investigated a lot of options and locations in other cities, but decided that Fayetteville, GA was the place for us.
If there's anything to take away from this story is that hard work and steadfast commitment are the tools that make dreams fly. If you want a bridal experience where you will be empowered to be your most radiant self, visit Curvy Rose. Just like the woman who helped me look gorgeous on my day, we will guide you through the process and honor your privacy while helping to create the vision, emotion and radiance that is uniquely your own.
We hope that Curvy Rose visitors will experience the love and support I had in finding a dress, but more importantly I wish every person who walks through our doors a marriage filled with joy and a romance that will last forever.
To book your appointment at Curvy Rose, give us a call at 678-884-3175 or click on the Appointment tab at the top of this page. Get the bridal experience you deserve!